For most of the digital marketers, the word “optimization”,
most likely links to the SEO and of course the intricate technicalities that
come with it. However, the heart of optimization is making the best of anything
and everything online. Optimization can be applied to all your businesses' marketing
efforts, including Social Media. It allows collection of broad casted messages
which can be regularly updated to keep the targeted audiences engaged with the
rapidly evolving business dynamics of the company.
This said Social Media Marketing
optimization holds greater importance for SMEs as it has the capability to make
or break a brand, depending on how optimally or poorly these social media
strategies are developed and then executed. By giving any business enterprise
the social media touch, one not only generates a greater return on investment
but also connects with the audiences on a higher engagement level, thus making
the social media and digital marketing strategy execution easier.
SMO Services |
Reasons why it works
It all comes down to the fact that social media gives
legitimizes potential customers and lets them know about the uses of a product,
without directly selling it. Today social media is crowded with activities that
can be leveraged to this end. If someone engages through a Facebook post,
praising the products and services, it is wise to always use it in the right
way. When someone tweets about the same then again, it will be imperative to
use it. And same when one of your customers post a happy Instagram picture of
themselves.
Reiterating this, a survey by a Nielsen & McKinsey
company advised that approx. 60% of consumers searching for products online get
info about a brand or company through social media platforms. Versatile in
nature, these platforms offer most of the customer feedbacks, product reviews,
product ratings and other user information making them the first choice for
consumers to look for.
Having said this, the survey further stated that more than
85% of young businesses are unsure of the right use of social platforms and
tools that would benefit them the most in their marketing activities.
If you’re one of those, contact us right away at: www.digicots.com