Marketing plays a vital
role in the success of your business. With the right kind of marketing, you are
able to bring the targeted audience to the table and take your business to new
heights! One such high potential digital platform that a dynamic social media agency in Delhi like
Digicots suggests to market your business is Pinterest.
If you are not living
under the rocks, you must've heard about it. Pinterest is a picture based
social media networking website. With over 175 million users across the world,
Pinterest is a mini-world in its own. So, what are the benefits of marketing on
Pinterest and why should you do it? Let's find out!
● Users
love Pinterest
175 million users
across the world! Isn't that enough for you to start using Pinterest to promote
your brand?
A closer look at the
statistics shows us that Pinterest is heavily used by millions of people every
day and had a committed active user base. With 1 billion boards, 50+ billion
pins, and a market value of $11 billion+, Pinterest is a trending property.
81% of the users are
females and the majority of the users are below the age of 40. So, if you are
looking to target women or millennials, Pinterest is the right place to get
started.
● Pinterest
aids in buying decision
According to research,
the majority of active users have admitted that Pinterest plays an important
role is purchase related decisions. The top five categories in which users make
a purchase are:
1. Food
& Ingredients
2. Home
Décor
3. Clothing
& Accessories
4. Hair
& Beauty
5. Health
& Business
Pinterest has the
highest conversion rates compared to any other resources.
● Pinterest
equals future aspirations
Different social
networks have users with varied behavior pattern. When it comes to Pinterest,
it has been noted that most of the users share, click and pin about what they
want to become, their dreams, their shopping list, and dream purchases.
So, it is easier to
grab the attention of the user and also understand what a user wants. This
data, when used aptly by a social media agency in Delhi can help in bringing the desired results for your marketing
efforts.
