4 Futuristic Trends Every Digital Marketer Should Take Note Of

The tone is already set for some major trends in Digital Marketing this year. It is time for marketers to come out of their comfort zone and adapt to the changing tides if they want to stay on top their game. Gearing up for the following futuristic trends will ensure a positive step towards growth.

Visual Search

The very concept of visual search is extremely exciting. Users can now upload an image or click a picture of a place or thing in real time and search information regarding it. This opens up a whole new world of opportunity for leading a digital marketing company in Noida like Digicots. Tools like Pinterest Lens and Google Lens can identify a business card, a landmark or a famous painting and provide you information. 

Micro Moments

The marketing window for brands on the internet is ever shrinking and according to Google, “Micro Moments” are the best opportunities for marketers. Within a span of few seconds brands should be able to deliver precise, impactful and engaging information to the audience. 

Voice Search

Voice search engines like Alexa, Siri, Google voice search have already carved their niches in the digital space. It is predicted that by year 2020, 50% of searches will happen through voice. What brands need to focus on is to deliver value based content for the voice search commands. In the coming future, these will also have voice ads, allowing companies to buy voice ad space for a particular keyword like Google ads.

Social Messaging Apps

Social media messengers are no more a medium for sending emojis. Nowadays, business takes place on such platform. An average user spends spends at least fifty minutes using Facebook’s messaging apps each day, according to an article by the New York Times. Businesses are leveraging this trend to send direct and personalised messages to their customers using Facebook messenger and LinkedIn. A dynamic digital marketing company in Noida can leverage this marketing space very effectively. While the reach of your campaign can be highly targeted, brands can also drive more engagement and increase affinity using these messaging apps. 

These trends may seem like a challenge, but for creative marketers these are an opportunity to shine and get a strong foothold in the digital market.