Secrets to Super Successful Video Marketing

If you are into digital marketing, you must have heard the expression, “content is king”. While this may be true in many senses, it’s important to understand that the medium has involved. Right now, as per Digicots, a digital marketing agency in Delhi NCR, video is clearly the king of content.

Tell a story

There’s a lot of sales clutter on the internet that is actively annoying and repelling your customers. Don’t let your brand be part of that clutter- instead, your video should be centred around the story and not the sale.

You must utilize the emotive power of videos to the fullest by appealing to your consumers’ needs and hidden desires. Remember to place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).

Make it the best 10 seconds ever

One fifth of your viewers click away from a video within 10 seconds or less. Keep it as short as possible- that’s what the video experts are recommending.

One of the ways to spark your audience’s curiosity in the first 10 seconds is to use questions and use teasers. Your video should immediately convey its value and answer that “why should I watch it?”.

Don’t forget to optimise

You have made the perfect video, but what next? It’s equally important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.

And, when it comes to video for SEO, descriptions are everything. Descriptions help Google search spiders to make sense of your video and understand what the content entails.

Educate your audience

One of the most powerful methods you can use for video marketing is to educate your audience. This education comes in many forms. For e.g. teach your customers to use your product and service and provide useful tips on how to make the most of it.

Don’t be boring!

Your audience’s wants to laugh, they want to feel enlightened, they wish to be pulled out of their 9 to 5s and forget about their realities. Thus, it is advised not to emulate your competitor’s stiff tone and boring script. Stand out and take a chance on being funny.

There are various companies from around the world, who have enjoyed hundreds of thousands of views because of their YouTube channels. Are you investing in this powerful form of marketing?

Digicots, a digital marketing agency in Delhi NCR, which specialises in video form of marketing. 

Why Should You Market Your Business on Pinterest?

Marketing plays a vital role in the success of your business. With the right kind of marketing, you are able to bring the targeted audience to the table and take your business to new heights! One such high potential digital platform that a dynamic social media agency in Delhi like Digicots suggests to market your business is Pinterest.

If you are not living under the rocks, you must've heard about it. Pinterest is a picture based social media networking website. With over 175 million users across the world, Pinterest is a mini-world in its own. So, what are the benefits of marketing on Pinterest and why should you do it? Let's find out!

●     Users love Pinterest

175 million users across the world! Isn't that enough for you to start using Pinterest to promote your brand?

A closer look at the statistics shows us that Pinterest is heavily used by millions of people every day and had a committed active user base. With 1 billion boards, 50+ billion pins, and a market value of $11 billion+, Pinterest is a trending property.

81% of the users are females and the majority of the users are below the age of 40. So, if you are looking to target women or millennials, Pinterest is the right place to get started.

●     Pinterest aids in buying decision

According to research, the majority of active users have admitted that Pinterest plays an important role is purchase related decisions. The top five categories in which users make a purchase are:

1.   Food & Ingredients

2.   Home Décor

3.   Clothing & Accessories

4.   Hair & Beauty

5.   Health & Business

Pinterest has the highest conversion rates compared to any other resources.

●     Pinterest equals future aspirations

Different social networks have users with varied behavior pattern. When it comes to Pinterest, it has been noted that most of the users share, click and pin about what they want to become, their dreams, their shopping list, and dream purchases.

So, it is easier to grab the attention of the user and also understand what a user wants. This data, when used aptly by a social media agency in Delhi can help in bringing the desired results for your marketing efforts.

So, don't wait further to get started. Pictures speak louder than words, and Pinterest is here to prove that right!

5 Ways to Improve Your Organic Social Media Reach and Engagement

While it is crucial to use social media extensively these days for your business to have a strong online presence, it is also essential to have a good organic reach. It is essential to create engaging content and utilise the correct social media platform to reach a vast target audience.

What can help you improve your organic social media engagement? You don’t need to make monetary investments always. Some quick hacks and you are good to go!

1. Choose the correct platform

Find your target audience and figure out which social media platforms are they active on. Do not waste your resources by promoting your business everywhere, from Instagram to Pinterest. Focus on selected networking mediums rather than trying to achieve an online presence across all platforms.

2. Post content that is forever

Post content that doesn’t become boring and irrelevant very soon. Ensure your posts are engaging and evergreen! Your content should be capable of grabbing the attention of the readers over a long period of time. Use humour, knowledge sharing, emotions etc as your tools for creating long lasting and unique content.

3. Targeting

It is essential that your posts are seen by the right people i.e. by your target audience for whom these posts are of relevance or importance. For this you must tweak the settings of your posts to reach your target audience. Given the settings available on various platforms, you can categorise your posts and tactfully let them reach only a specific audience based on their gender, relationship status, location etc. For example, when posting on Facebook, you can use organic post targeting to tweak who will see your posts. 

4. Post during non-peak hours

Refrain from posting your content during the online rush hours when everybody is online and posting updates. Your post may get buried under the deluge of posts that is already up there. Post during the slower hours and the chances of your post getting lost is much lesser. Sounds odd, but it’s true.

5. Promote your online presence

You need to make people aware of your presence on the various social media platforms. Your store, business cards, emails, website, office stationery, goodies etc all should carry the address of your social media profiles. Cross-promotion of social media profiles is useful too.

It is radical to understand, balance and optimise your social media presence to elevate your organic reach. A positive user experience and creating engaging content will go a long way in helping you to achieve your business goals. For more details please visit DigiCots.