Full-Service Social Media Agency in Delhi

Is Your Business Struggling to Achieve Optimized Digital Marketing?

It's time to take your digital marketing strategy to the next level.It's time to 'Overtake' with a multi-channel digital marketing strategy. At Digicots, powerful and deliberate digital marketing strategy is at the heart of what we do.The speed and scale at which the landscape is shifting obliterates any doubt that marketing practices must similarly evolve.We help clients implement digital transformation by unifying business and technology architectures to enable competitive advantage and top-line growth.

We help you strengthen your brand, engage your audience better, and drive more revenue.

Digital Perception

In today’s progressively digital world, a killer online strategy not only gives your business a clear direction but also boosts your reputation with your customers. Perception still matters in the digital age and having the right touch is crucial.

Digital Transformation

In order to better position their brands, companies are investing in digital technology and Digicot's wolf pack is at its toothiest paving the way for delivering great customer experiences.

Digital Amplification

The wolf pack sees the bigger picture and does an amazingly mean job of giving flesh & blood in amplifying a brand story by taking its message to the largest possible audience in the shortest possible time.

Growing a business is tough, and every brand needs to be seen and heard to maximize ROI. If you're feeling stuck, get the wolf pack on board to fuel your growth with expertly planned and flawlessly executed Social Media Campaigns.

As one of the leading Social Media Agency in Delhi, we offer:

·         Digital Marketing: Social

·         Building a direct connect with customers

·         Robust digital presence

·         Boosting real estate sales

·         Online chat

·         Landing pages

·         Newsletters

·         Facebook marketing

Social media impacts the bottom-line.

When you measure social media’s impact on your overall brand presence and equity, you’re able to comprehend a complete picture of how it’s benefiting your business' bottom line.

Digicots - Digital Marketing Agency in Delhi 'Overtake Your Competition Now'

Award-Winning Social Media Marketing Company in Delhi

Getting to grips with a constantly evolving digital revolution, Digicots, one of the top digital marketing agency in Delhi represents a whole new world: A pack of wolves with diverse cultures and unique backgrounds like technology, strategy, content, design, video, search, digital marketing, events, influencer marketing,  PR, programmatic advertising, research and Analytics – to name few. We thrive in finding the sweet spot between technology, marketing, creative and competitive positioning to help create breakthrough answers to familiar old challenges.

Experience digital transformation with DIGICOTS, Headquartered in Noida, DIGICOTS is part of a Global Conglomerate that’s helping businesses and brands grow exponentially.

The Wolfpack that packs a powerful punch.

That, in short, is our story.

A pack of diverse professionals trained and ready to Build, Grow and Manage Your Digital Brand Story.

To nail your visual storytelling, every single time.

With a design that reads your mind. Content that paints a scene with words, the Video that says it all. And the technology that’s always paced ahead.

It’s a pack that hunts together and packs a punch.

By connecting a wolf-like instinct for ideas that deliver results.

With a wolf-like curiosity about why they do.

And a voracious wolf-like appetite for making it happen over and over again.

DIGICOTS.

It’s a pack that doesn’t just hunt together & stays together,

But grows brands, boosts bottom-lines and makes life-long friends, together.

With the strongest belief.

That in a digital jungle to thrive and survive

You only taste blood when you are the first.

You only taste blood when you can....

TAKE OVER &

OVER TAKE.

In today’s progressively digital world, a killer digital marketing strategy not only gives your business a clear direction but also boosts your reputation with your customers.

Perception still matters in the digital age and having the right touch is crucial.

How SMO Techniques Boost Your SMM

Digital Marketing is a vast and liquid landscape where marketers use a wide variety of techniques to market a brand, connect with the audience and get better returns. SMO (Social Media Optimization) and SMM (Social Media Marketing) are the two terms often used as interchangeable. But they are two distinct techniques which complement each other to make digital marketing highly effective.

SMO (Social Media Optimization) is an expansive process to get your website social media ready. On the other hand, SMM (Social Media Marketing) is a technique to market your brand on various social networks. It is imperative for marketers to have a solid SMO strategy before planning about SMM. Digicots is a leading digital marketing agency offering SMO services in Noida and here are some quick SMO tricks you can use to boost social media marketing efforts.

Include social widgets: These simple plugins on your webpages enable your readers to share any kind of content with ease. It is necessary that you include all the major social platforms to allow readers to select the one where they prefer to share your blog or video. Widgets or badges make your web pages more actionable.

Install social sharing buttons: Social media users are always hungry for interesting content. Brands should leverage this trend and allow their readers to share your content on social media, whenever they want to. Installing social sharing buttons will ultimately lead to promoting your content to various other avid readers who might be interested in your products and services. It is important to place the buttons at the most optimum place, so that your users find them easily with each piece of content.

Allow users to sign in using social logins: You can initiate sign in procedures on your website through social logins. This will enhance your social footprint and increase the number of social connections your brand has. Users who are connected with you will automatically interact and engage with your social page in a better manner.

Initiate social interactions: Interaction with your visitors is as important as creating quality content. Generating organic engagement makes your website or social platform more credible. Not only will your readers and followers prefer you over other brands but such interaction helps in SEO too.

Businesses can avail quality SMO services in Noida from leaders like Digicots and prep up their website for digital marketing.

4 Futuristic Trends Every Digital Marketer Should Take Note Of

The tone is already set for some major trends in Digital Marketing this year. It is time for marketers to come out of their comfort zone and adapt to the changing tides if they want to stay on top their game. Gearing up for the following futuristic trends will ensure a positive step towards growth.

Visual Search

The very concept of visual search is extremely exciting. Users can now upload an image or click a picture of a place or thing in real time and search information regarding it. This opens up a whole new world of opportunity for leading a digital marketing company in Noida like Digicots. Tools like Pinterest Lens and Google Lens can identify a business card, a landmark or a famous painting and provide you information. 

Micro Moments

The marketing window for brands on the internet is ever shrinking and according to Google, “Micro Moments” are the best opportunities for marketers. Within a span of few seconds brands should be able to deliver precise, impactful and engaging information to the audience. 

Voice Search

Voice search engines like Alexa, Siri, Google voice search have already carved their niches in the digital space. It is predicted that by year 2020, 50% of searches will happen through voice. What brands need to focus on is to deliver value based content for the voice search commands. In the coming future, these will also have voice ads, allowing companies to buy voice ad space for a particular keyword like Google ads.

Social Messaging Apps

Social media messengers are no more a medium for sending emojis. Nowadays, business takes place on such platform. An average user spends spends at least fifty minutes using Facebook’s messaging apps each day, according to an article by the New York Times. Businesses are leveraging this trend to send direct and personalised messages to their customers using Facebook messenger and LinkedIn. A dynamic digital marketing company in Noida can leverage this marketing space very effectively. While the reach of your campaign can be highly targeted, brands can also drive more engagement and increase affinity using these messaging apps. 

These trends may seem like a challenge, but for creative marketers these are an opportunity to shine and get a strong foothold in the digital market.

Secrets to Super Successful Video Marketing

If you are into digital marketing, you must have heard the expression, “content is king”. While this may be true in many senses, it’s important to understand that the medium has involved. Right now, as per Digicots, a digital marketing agency in Delhi NCR, video is clearly the king of content.

Tell a story

There’s a lot of sales clutter on the internet that is actively annoying and repelling your customers. Don’t let your brand be part of that clutter- instead, your video should be centred around the story and not the sale.

You must utilize the emotive power of videos to the fullest by appealing to your consumers’ needs and hidden desires. Remember to place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).

Make it the best 10 seconds ever

One fifth of your viewers click away from a video within 10 seconds or less. Keep it as short as possible- that’s what the video experts are recommending.

One of the ways to spark your audience’s curiosity in the first 10 seconds is to use questions and use teasers. Your video should immediately convey its value and answer that “why should I watch it?”.

Don’t forget to optimise

You have made the perfect video, but what next? It’s equally important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links.

And, when it comes to video for SEO, descriptions are everything. Descriptions help Google search spiders to make sense of your video and understand what the content entails.

Educate your audience

One of the most powerful methods you can use for video marketing is to educate your audience. This education comes in many forms. For e.g. teach your customers to use your product and service and provide useful tips on how to make the most of it.

Don’t be boring!

Your audience’s wants to laugh, they want to feel enlightened, they wish to be pulled out of their 9 to 5s and forget about their realities. Thus, it is advised not to emulate your competitor’s stiff tone and boring script. Stand out and take a chance on being funny.

There are various companies from around the world, who have enjoyed hundreds of thousands of views because of their YouTube channels. Are you investing in this powerful form of marketing?

Digicots, a digital marketing agency in Delhi NCR, which specialises in video form of marketing. 

Why Should You Market Your Business on Pinterest?

Marketing plays a vital role in the success of your business. With the right kind of marketing, you are able to bring the targeted audience to the table and take your business to new heights! One such high potential digital platform that a dynamic social media agency in Delhi like Digicots suggests to market your business is Pinterest.

If you are not living under the rocks, you must've heard about it. Pinterest is a picture based social media networking website. With over 175 million users across the world, Pinterest is a mini-world in its own. So, what are the benefits of marketing on Pinterest and why should you do it? Let's find out!

●     Users love Pinterest

175 million users across the world! Isn't that enough for you to start using Pinterest to promote your brand?

A closer look at the statistics shows us that Pinterest is heavily used by millions of people every day and had a committed active user base. With 1 billion boards, 50+ billion pins, and a market value of $11 billion+, Pinterest is a trending property.

81% of the users are females and the majority of the users are below the age of 40. So, if you are looking to target women or millennials, Pinterest is the right place to get started.

●     Pinterest aids in buying decision

According to research, the majority of active users have admitted that Pinterest plays an important role is purchase related decisions. The top five categories in which users make a purchase are:

1.   Food & Ingredients

2.   Home Décor

3.   Clothing & Accessories

4.   Hair & Beauty

5.   Health & Business

Pinterest has the highest conversion rates compared to any other resources.

●     Pinterest equals future aspirations

Different social networks have users with varied behavior pattern. When it comes to Pinterest, it has been noted that most of the users share, click and pin about what they want to become, their dreams, their shopping list, and dream purchases.

So, it is easier to grab the attention of the user and also understand what a user wants. This data, when used aptly by a social media agency in Delhi can help in bringing the desired results for your marketing efforts.

So, don't wait further to get started. Pictures speak louder than words, and Pinterest is here to prove that right!

5 Ways to Improve Your Organic Social Media Reach and Engagement

While it is crucial to use social media extensively these days for your business to have a strong online presence, it is also essential to have a good organic reach. It is essential to create engaging content and utilise the correct social media platform to reach a vast target audience.

What can help you improve your organic social media engagement? You don’t need to make monetary investments always. Some quick hacks and you are good to go!

1. Choose the correct platform

Find your target audience and figure out which social media platforms are they active on. Do not waste your resources by promoting your business everywhere, from Instagram to Pinterest. Focus on selected networking mediums rather than trying to achieve an online presence across all platforms.

2. Post content that is forever

Post content that doesn’t become boring and irrelevant very soon. Ensure your posts are engaging and evergreen! Your content should be capable of grabbing the attention of the readers over a long period of time. Use humour, knowledge sharing, emotions etc as your tools for creating long lasting and unique content.

3. Targeting

It is essential that your posts are seen by the right people i.e. by your target audience for whom these posts are of relevance or importance. For this you must tweak the settings of your posts to reach your target audience. Given the settings available on various platforms, you can categorise your posts and tactfully let them reach only a specific audience based on their gender, relationship status, location etc. For example, when posting on Facebook, you can use organic post targeting to tweak who will see your posts. 

4. Post during non-peak hours

Refrain from posting your content during the online rush hours when everybody is online and posting updates. Your post may get buried under the deluge of posts that is already up there. Post during the slower hours and the chances of your post getting lost is much lesser. Sounds odd, but it’s true.

5. Promote your online presence

You need to make people aware of your presence on the various social media platforms. Your store, business cards, emails, website, office stationery, goodies etc all should carry the address of your social media profiles. Cross-promotion of social media profiles is useful too.

It is radical to understand, balance and optimise your social media presence to elevate your organic reach. A positive user experience and creating engaging content will go a long way in helping you to achieve your business goals. For more details please visit DigiCots.