Why Should You Market Your Business on Pinterest?

Marketing plays a vital role in the success of your business. With the right kind of marketing, you are able to bring the targeted audience to the table and take your business to new heights! One such high potential digital platform that a dynamic social media agency in Delhi like Digicots suggests to market your business is Pinterest.

If you are not living under the rocks, you must've heard about it. Pinterest is a picture based social media networking website. With over 175 million users across the world, Pinterest is a mini-world in its own. So, what are the benefits of marketing on Pinterest and why should you do it? Let's find out!

●     Users love Pinterest

175 million users across the world! Isn't that enough for you to start using Pinterest to promote your brand?

A closer look at the statistics shows us that Pinterest is heavily used by millions of people every day and had a committed active user base. With 1 billion boards, 50+ billion pins, and a market value of $11 billion+, Pinterest is a trending property.

81% of the users are females and the majority of the users are below the age of 40. So, if you are looking to target women or millennials, Pinterest is the right place to get started.

●     Pinterest aids in buying decision

According to research, the majority of active users have admitted that Pinterest plays an important role is purchase related decisions. The top five categories in which users make a purchase are:

1.   Food & Ingredients

2.   Home Décor

3.   Clothing & Accessories

4.   Hair & Beauty

5.   Health & Business

Pinterest has the highest conversion rates compared to any other resources.

●     Pinterest equals future aspirations

Different social networks have users with varied behavior pattern. When it comes to Pinterest, it has been noted that most of the users share, click and pin about what they want to become, their dreams, their shopping list, and dream purchases.

So, it is easier to grab the attention of the user and also understand what a user wants. This data, when used aptly by a social media agency in Delhi can help in bringing the desired results for your marketing efforts.

So, don't wait further to get started. Pictures speak louder than words, and Pinterest is here to prove that right!